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Brand Extension refers to the use of a successful brand name to extend its product or service offer into a related market, thus benefiting from already established trade and consumer awareness. |
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Licensing is the term used for a contractual transfer of rights between a brand owner (Licensor) and a third party (Licensee) who will utilise the rights. |
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Focus on whats best for the brand in the long term. Work transparently with clients. Work with fewer clients on bigger opportunities. |
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